Client: Ascendion

Project: Event Theme Design
Theme: Progress Isn’t a Straight Line

Overview:
Ascendion has asked us to create a visual identity for their upcoming event based on the concept “Progress Isn’t a Straight Line.” The theme should reflect the nonlinear nature of innovation—embracing detours, pivots, and unexpected breakthroughs as essential parts of the journey.

Creative Direction:

• Visuals: Winding paths, layered shapes, fluid lines, and topographical elements to symbolize adaptive growth.

• Tone: Optimistic, dynamic, and forward-looking.

• Color & Type: Gradients, movement, and organic forms. Typography that flows or shifts in direction to mirror the theme.

Deliverables:

• Event key art and theme lockup

• Visual identity system

• Digital and print assets (banners, signage, social, presentation templates)

Goal:
Create an engaging, inspiring theme design that captures the beauty of nonlinear progress—and positions Ascendion as a guide through the ever-changing landscape of innovation.