Project: Absolut Vodka – Limited Edition Packaging
Theme: Indian City Traffic

Objective: Create a bold, eye-catching limited-edition Absolut Vodka bottle that captures the chaotic charm, color, and energy of Indian city traffic—transforming everyday hustle into vibrant art.

Creative Direction:

• Visuals: A playful collage of autos, buses, scooters, street signs, honking horns, and colorful traffic jams.

• Style: Urban pop-art meets organized chaos—detailed, layered, and dynamic.

• Tone: Whimsical, energetic, culturally rich.

• Colors: Usage of 7 colors and its combinations (Orange, red, Green, Light Yellow, Light Grey, Dark Grey and Black).

• Typography: Bold, funky, with hand-drawn or street-sign inspired elements.

Deliverables:

• Bottle label and packaging design

• Visual mockups for promotional use

• Optional: animated key visual for digital

Goal:
Celebrate the everyday madness of Indian traffic with a uniquely local, unmistakably Absolut twist—turning the familiar into a collectible work of art.