I’m an Associate Creative Director, artist and illustrator with 15+ years in creative agencies, building brands across B2B technology and consumer businesses. My journey started with a Bachelor of Fine Arts and a love of drawing. It took me from Doha to a postgraduate diploma in design in London, and on to leading creative teams in Bengaluru.

Today I lead a 15-member integrated team across design, copy, motion, video and web, working with brands like Infosys, Bosch, L&T Technology Services, Wipro and Walmart Global Tech. I specialise in B2B branding, brand identity, integrated campaigns, events and digital experiences. Along the way I’ve also created work for consumer brands such as Toyota, Lexus, Florsheim and Barbeque Nation.

I enjoy taking complex, technical ideas and turning them into clear, distinctive brand stories. I work across the whole journey, from the brief and big idea to art direction and final delivery, and I present concepts directly to clients. I’ve directed 30+ pitches and won the Indigo Design Award 2023 (Gold).

I also bring AI into the creative process, using tools like Midjourney and ChatGPT to explore more ideas, faster, without losing the human touch.

At heart I’m still an artist: curious, hands-on, and always sketching. You’ll often find me drawing caricatures when I’m not leading a pitch.