I’m a Creative Director, artist and illustrator with 15+ years of experience shaping brands and creating impactful visual experiences across B2B, technology and consumer businesses. My journey began with a passion for art and illustration, which naturally evolved into a career in design and creative leadership.

I specialise in B2B branding, brand identity, integrated campaigns, digital experiences and visual storytelling, while also bringing experience in B2C branding and packaging. I enjoy simplifying complex ideas and turning them into clear, distinctive and engaging brand stories.

As a creative leader, I work across the entire journey—from concept and strategy to art direction and execution, while mentoring teams and collaborating with diverse stakeholders.

Today, I combine my foundation in traditional art and design with AI-enabled creative exploration, using tools like Midjourney and ChatGPT to push ideas further and discover new visual possibilities.

At heart, I’m still an artist—curious, hands-on and always looking for a fresh way to see and tell a story.