Design Brief: Ascendion Welcome Kit

Ascendion is designing an engaging and thoughtful welcome kit for its new employees, aligning with its identity as a cutting-edge, AI-first software engineering company. The kit should reflect the brand’s bold, modern, and tech-forward personality while fostering a sense of belonging and excitement from day one. The goal is to make every new hire feel valued, energized, and inspired as they begin their journey with Ascendion.

The design should be clean, contemporary, and premium, with subtle nods to Ascendion’s branding elements—such as the color palette, typography, and logo system. The packaging must be compact yet well-organized, evoking a sense of delight upon unboxing. The items inside should go beyond the usual corporate merchandise to create a memorable and functional experience for the employee.

Essential inclusions might be:

• A personalized welcome note with the brand story

• High-quality branded merchandise (notebook, pen, bottle, or hoodie)

• A smart desk item or gadget (e.g., wireless charger, multi-functional desk organizer, or portable lamp)

• A desk plant or creative piece symbolizing "growth" or "future-forward thinking"

• An info card introducing Ascendion’s mission, culture, and AAVA platform

The kit should be modular and adaptable for both in-office and remote onboarding experiences. Sustainability in materials and packaging will be an added advantage, reflecting the brand’s forward-thinking values. This welcome kit is not just about utility—it’s a celebration of innovation, inclusion, and new beginnings at Ascendion.