Project: Hero MotoCorp – Rich Media Banner Design

Approach: Illustration-Based Visual Storytelling

Objective: Create an engaging rich media banner for Hero MotoCorp that captures attention, communicates the brand message, and drives interaction—using a bold, illustration-led design.

Creative Direction:

• Visual Style: Dynamic, energetic illustrations reflecting Hero’s spirit of mobility, innovation, and adventure.

• Tone: Youthful, aspirational, and high-impact.

• Illustration Style: Clean vector or semi-flat with vibrant colors and stylized motion—motorbikes, riders, roads, and lifestyle elements.

• Animation: Light motion or transitions to guide user interaction and add life to the banner.

• Call to Action: Clear, bold, and clickable.

Deliverables:

• Rich media banner in required ad sizes (YouTube)

• Animation/motion design (if applicable)

• Source files and final exports for web

Goal:
Design an interactive and visually striking banner that reinforces Hero MotoCorp’s brand identity and drives engagement through illustration-powered storytelling.