Creative Brief: Wipro Appthon Event Theme

Objective:
Create a compelling and cohesive visual theme for the upcoming Wipro Appthon — a high-energy, innovation-driven app development challenge aimed at showcasing talent, creativity, and real-world problem-solving through technology.

Target Audience:
Tech enthusiasts, developers, designers, and innovation teams within and outside Wipro, including students, early professionals, and internal stakeholders.

Theme Direction:
The theme should reflect the spirit of innovation, collaboration, agility, and breakthrough thinking. It must be visually engaging, tech-forward, and inspiring — capturing the essence of ideation, building, testing, and evolving apps under time pressure.