infosys ikea europe campaign
client
Infosys ikea
services
infosys ikea western europe visibility campaign
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client
Infosys
services
infosys ikea western europe visibility campaign
share
Background
In 2022, Infosys expanded into Western Europe by establishing a new proximity center. Despite this strategic move, visibility remained a challenge in a market where competitors already had strong local recall. A year later, the goal was to claim the space, build brand recognition, and establish Infosys as a trusted, future-ready leader.
Objective
- Strengthen Infosys’ brand visibility in Western Europe.
- Position Infosys as a Top Employer and sustainability-driven organization.
- Communicate Infosys’ future-forward workplace culture and global expertise.
- Create a localized connection that resonates with European audiences.
Target Audience
- Potential clients and partners seeking innovation-driven digital solutions.
- Talent pool and job seekers evaluating Infosys as a top employer.
- General public in metro cities, to build awareness and cultural relevance.
Strategic Insight
Western European audiences consume most communication at high-traffic commute touchpoints. Bus stops and metro stations provided the ideal setting for high-frequency brand exposure. Infosys needed to be seen daily, remembered easily, and associated with trust and innovation.
Creative Solution
- Use OOH still-digital ads placed along metro and bus routes.
- Highlight Infosys’ three core strengths:
- Employer Brand Leadership – Infosys as a Top EU Employer.
- Sustainability & Carbon Neutrality – reinforcing credibility in ESG-driven Europe.
- Workplace Culture & Flexibility – projecting inclusivity and growth opportunities.
- Create a localized yet global visual system with:
- Navigation Portal Graphic (central Activation Portal + side portals).
- Silhouette photography for clarity and human-centric storytelling.
- Vector monuments of Western Europe for local resonance.
- Refined color palette (Coral – Dark, Jade – Dark, Amethyst – Dark, Onyx – Dark with tonal variations).
- Typography: Tungsten Medium for headlines, Myriad Pro for body text.
Deliverables
- OOH Ads for bus stops and metro panels.
- Mockups showing placement in real-world urban environments.
- Campaign mood board with color palette, typography, imagery style, and portal system.
- Portfolio-ready case study flow (Problem → Strategy → Design → Execution → Impact).
Tone & Mood
- Bold and authoritative in headlines.
- Human and inclusive in imagery.
- Sophisticated and sustainable in color palette.
- Localized yet global in design cues (portals + monuments).
