florsheim brand campign
client
Florsheim
services
brand campaign
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client
florsheim
services
florsheim brand campaign
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background: Founded in 1892, Florsheim is a heritage footwear brand renowned for premium craftsmanship, timeless style, and enduring quality. As the brand marks 125 years of excellence, the new campaign aims to honor its legacy while presenting a refined, contemporary identity that resonates with both loyal customers and the next generation of style-conscious consumers.
Objective:
To create a cohesive, visually compelling campaign that communicates Florsheim’s unmatched craftsmanship, heritage, and modern relevance, positioning the brand as a symbol of timeless style and authentic quality in the global footwear market.
Target Audience:
- Primary: Men aged 28–55, urban professionals, and style enthusiasts seeking premium yet timeless footwear.
- Secondary: Younger men (25–35) transitioning into more sophisticated wardrobe choices.
- Tertiary: Retail partners, stylists, and influencers aligned with luxury menswear.
Key Messages:
- “125 Years of Craftsmanship.”
- “Timeless Style. Modern Confidence.”
- “Where Heritage Meets Innovation.”
- “Every Step, a Statement.”
Design & Visual Style:
Color Palette:
- Deep browns, oxblood, charcoal, and matte blacks for grounded sophistication.
- Warm neutrals and brass accents for a premium, heritage-inspired feel.
Imagery:
- Rich, earthy textures (leather, wood, metal) to evoke craftsmanship.
- Cinematic, moody lighting highlighting product details.
- Mix of color visuals for modern lifestyle appeal and black-and-white imagery for archival heritage storytelling.
Tone:
- Confident, refined, and timeless.
- A blend of editorial sophistication and approachable masculinity.
Deliverables:
- Campaign Key Visuals (print + digital)
- Digital Advertising (Google Display, web banners, YouTube visuals)
- In-store Collateral (posters, shelf talkers, window graphics, price tags)
- Special Edition Price Tags highlighting 125 Years of Craftsmanship
