Project: Farm Fresh – Branding & Packaging Design

Objective:
Develop a natural, approachable, and trustworthy brand identity and packaging system for Farm Fresh, a line of organic and locally sourced produce and food products.

Creative Direction:

• Visual Style: Clean, rustic-modern aesthetic that blends freshness with authenticity.

• Tone: Honest, wholesome, and eco-conscious.

• Logo & Branding: Nature-inspired elements (leaves, sun, soil), hand-drawn or organic shapes, and earthy color palettes.

• Packaging: Sustainable materials with clear labeling, window cutouts (where applicable), and friendly typography that reflects farm-to-table freshness.

Deliverables:

• Brand logo and visual identity system

• Packaging designs for various SKUs (labels, boxes, pouches)

• Print-ready files and mockups

Goal:
Create a brand look and packaging that instantly communicates freshness, quality, and natural goodness—building trust and appeal on the shelf.