client
Barbeque - Nation Hospitality Limited.
services
festival event branding design
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client
Barbeque - Nation Hospitality Limited.
services
festival event branding design
share
Project: Chilli Fest Branding & Collateral Design
Concept Theme: "Feel the Heat" – A celebration of fiery, spice-loaded dishes that challenge the tastebuds and ignite the senses.
Objective:
To conceptualize and design a visually striking and cohesive design system for "Chilli Fest", a seasonal internal food festival at Barbeque Nation. The goal is to visually express intensity, heat, and flavor while maintaining a bold and fun tone that reflects the essence of spicy food and festive energy.
To conceptualize and design a visually striking and cohesive design system for "Chilli Fest", a seasonal internal food festival at Barbeque Nation. The goal is to visually express intensity, heat, and flavor while maintaining a bold and fun tone that reflects the essence of spicy food and festive energy.
Deliverables:
Logo Unit / Key Visual:
- Custom illustrated logo/icon for “Chilli Fest”
Incorporation of heat/flame/spice motifs
- Adaptable for digital and print formats
In-Store Branding Collateral:
Banners / Danglers / Standees
Tent cards / Menu inserts
Photo-op backdrop & props
Tabletop game elements (spice cards, trivia, etc.)
Merchandise & Staff Branding
Aprons / Caps / Badges for staff
“Spice Meter” badges or props
Environmental Graphics
Entry zone decor
Wall murals (optional)
Flame/Chilli trail floor stickers (way-finding)
