bosch bcw event branding
client
bosch
services
Bosch BCW Event design /branding
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client
Bosch
services
Bosch BCW Event design /branding
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Event: Bosch ConnectedWorld 2024 (BCW)
Theme: Technology Invented for Life
Focus Areas: Customer Experience, Sustainability, and Advanced Technology
Theme: Technology Invented for Life
Focus Areas: Customer Experience, Sustainability, and Advanced Technology
Objective: Develop a cohesive and future-ready branding system for BCW 2024 that reflects Bosch’s leadership in AI, IoT, and digital transformation. The design should embody innovation while clearly communicating the three core pillars:
- Customer Experience – intuitive, engaging, human-centered design
- Sustainability – clean, minimal, and eco-conscious visual language
- Advanced Technology – sleek, dynamic, and forward-looking aesthetic
Tone: Innovative, Purposeful, Intelligent, Clean
Audience: Executives, tech leaders, business enablers, ecosystem developers, and innovators.
Design Direction:
- Use Bosch Sans as the primary typeface for clarity and brand alignment
- Create individual design identities/concepts for each focus area to visually differentiate them, while maintaining an overall unified BCW look
- Design should be modular and scalable, adaptable to content across different panels, zones, and booth sections — both physical and digital
- Blend digital aesthetics (data flows, gradients, motion) with clean structures to reflect Bosch’s balance of human and machine
Key Deliverables:
- Master BCW 2024 Visual Identity
- Three sub-concepts (Customer Experience, Sustainability, Advanced Tech)
- Event booth branding panels (scalable templates)
- Digital assets, presentation templates, signage, and motion graphics
