Bosch BCW Event branding design
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bosch
services
Bcw event branding design concept
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client
bosch
services
bcw 2024 event branding design concept
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Objective: Create a compelling and cohesive branding system for Bosch ConnectedWorld 2024, a global hybrid event that showcases Bosch’s leadership in AI, IoT, and digital innovation. The design should reflect the theme “Technology Invented for Life” and bring the Bosch brand to life across all event touchpoints.
Key Elements to Reflect:
- Innovation & Connectivity: Highlight the convergence of AI, IoT, and digital transformation.
- Professionalism with Approachability: Appeal to a high-level tech-savvy audience while keeping it human and engaging.
- Global & Hybrid Experience: Visually translate both the physical and virtual aspects of the event.
Target Audience: Executives, digital business enablers, technology practitioners, ecosystem developers, and industry innovators.
Design Direction:
- Use Bosch Sans as the primary typeface to maintain brand consistency.
- Incorporate Bosch’s core color palette with modern gradients or digital light effects to symbolize innovation.
- Develop a visual language that works seamlessly across digital platforms, signage, presentation decks, motion graphics, and interactive environments.
Deliverables:
Event logo lock-up (if needed), key visuals, digital banners, social media templates, presentation templates, signage designs, and branded motion graphics.
Event logo lock-up (if needed), key visuals, digital banners, social media templates, presentation templates, signage designs, and branded motion graphics.
